In today’s competitive world, retail shop owners need to work on their visual advertising to get an edge. The appearance of a physical store is important to draw the attention of customers, especially for fashion stores, beauty salons, jewelry stores, coffee shops, florists, etc. The outside appearance reflects what’s inside and how promising the shop is. Therefore a custom glass storefront makes displaying your brand to onlookers easier.
If you don’t have a glass storefront, then here are 5 reasons why you need one.
1) Advertising Medium
Glass storefronts are an excellent medium for advertising. By installing a custom glass storefront, you can display your merchandise, products on sale or any other discount banners so that shoppers can see them immediately when looking in from outside. It will highlight what you have in your store and give them a reason to come inside and shop.
2) More Versatility
With a glass storefront, you can incorporate different holiday themes on your window displays such as Valentine’s Day, Saint Patrick’s Day, New Year, etc. You can also change the display according to the season such as shorts, T-shirts and tank tops during the summer and coat, boots and gloves during the winter (for fashion stores). A glass storefront will make your retail store more versatile in terms of designs and decoration.
3) Energy Efficiency
If you install an insulated or double-paned glass for your storefront, then you can save a lot on your heating and cooling bills. The insulation layer on the glass will reduce the air-to-air heat transfer and maintain the indoor temperature of your store. That said, if you install clear glass, then you can get natural light in your store during the winter, thus reducing your heating bills.
4) Increased Sales
Customers are more likely to be attracted to a clean and organized storefront rather than a cluttered and untidy one. A custom glass storefront gives a cleaner look to your retail shop, thus attracting more customers to store leading to increased sales.
5) Easy to Clean
With glass as your storefront, the task of cleaning it is easy. You simply need a glass cleaner and a lint-free cloth. Spray a generous amount of glass cleaner on the surface and wipe it off with the cloth. For tough stains and spots, use a rubber scraper to scrape the stains gently and it’s done.
Glass storefronts add great value to the business. It makes the store much more attractive, increases energy efficiency, improves sales and provides a sophisticated appearance to the set-up. You can utilize it to experiment with the look and attract more customers towards your store.